Our partnership with Dairy Day focused on creating compelling packaging, campaigns, that elevate desirability, reinforce brand recall, and foster customer loyalty.
CLIENT
Dairy Day
PROJECT
Branding | Packaging | Print Collaterals
India’s Ice Cream and Frozen Dessert industry stands at Rs. 11700 Crore (USD 1.7 Billion) in annual sales. At a mere per capita consumption of 0.25 litres, it is growing at a double digit annual rate, the fastest in the world. About 50 percent market share is with the top 10 brands of the country and a rest is still with regional and family run brands.
We partnered with Dairy Day, a leading ice cream brand in South India to elevate its visual presence across packaging and brand communication. Our collaboration focused on creating designs that capture the indulgence, freshness, and joy associated with the brand while ensuring strong shelf impact in a highly competitive category. From refining the visual language to developing cohesive creative assets, we helped translate Dairy Day’s product quality and heritage into a modern, appealing brand experience that resonates with consumers across touchpoints
Our approach for Dairy Day embraced playful minimalism with an indulgent appeal.
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A distinctive splash element was introduced in the logo to add energy and distinction. This visual language carried across the shop facade, freezer & other collaterals, while a dominant red and white palette ensured a bold, cohesive brand presence
A compact Dairy Day Point shop-in-shop prototype was created, combining strong branding with menu standees, lollipop and pendant signage, and globe lighting for an engaging, efficient experience.
For Dairy Day’s first large-scale summer campaign, we crafted a memorable brand message centered around three new flavours—Crust, Paan, and Ice Cream Sandwich. The integrated campaign spanned radio, outdoor, and TV, supported by refreshed packaging for select variants. It successfully boosted brand awareness, particularly among new urban audiences in key markets.
